The New Table Stakes for Global Growth

As homegrown brands take root in developed and emerging high value beauty markets, leveraging your brand moat and developing local consumer affinity are table stakes for international beauty brands to successfully scale.

Let Frisson Beauty’s unparalleled global brand building experience and omnichannel network help you ignite growth and future proof expansion.

Brand Strategy

• Brand Audit

  • US and global value proposition, positioning, ownable USPs across markets

• Strategic Roadmap

  • Up-to-the-minute target market analysis and consumer research

  • Consumer insight-led localization

  • Target partner assessment

• Market Activation

  • Go to market strategies/omnichannel mix by market

  • Bring brand to life locally through consumer insight-led brand building strategies

    • create resonant community-centric messaging

    • generate brand momentum

    • drive conversion, repeat purchase and scale

Strategic Market Entry and Expansion Models

• Full-service premium beauty distribution and retailer partnerships

• Joint ventures and strategic alliances

• Licensing

• Local manufacturing